Sometimes, people will use your products not at home. If they’re on the go, between the office and going home, people want a package that’s tailored to this usage.
It’s become much more prevalent in recent years, because of how busy our lives are. Offering a type of flexible packaging that tailors to this is imperative.
You want to be convenient, portable, but also sustainable too, as this does reflect the modern lifestyles. Here, we’ll go over the aspects of flexible packaging, and what you can add to make for those on the go to enjoy this even more.
The right Materials
People don’t have time to sit and eat a plate. They want something they can open and close at will, but also you want materials that are pretty easy to keep in small locations such as purses and briefcases.
Pouches are one of the most popular. Flexible pouches are easy to mold and meld, and they work well for transporting various items.
Sachets are another. Again, easy to use, and also very easy for you to apply however you might.
Films are another. A film over the top of your stuff you can tear away and either eat or microwave is very simple. Remember, you don’t want to make it overly complicated, but you also want to make sure it protects the food.
Resealable Closures
One big thing that people want out of their flexible packaging, is for the item to be easy to close. If you close it, open it, and close it again, you want to make sure that the product maintains freshness especially in the case of snacks.
Lightweight Designs
These snacks and little on-the-go packaging solutions should not be heavy. It should be small and easy enough that it fits in a purse or pocket.
So, you can keep them snack sized for an extra burst of energy, or something along these lines.
Make it light, and make it easy, and you’ll see the difference in your packaging options.
Easy dispensing
You should not have to fight with the packaging to get the contents out.
Simply tearing apart the perforated edges is one way to do this, and it can work for you. another way is to have a box with little flaps that open and close.
Making it easy to dispense is a great way to make the packaging stand out, because people will be able to use it. they’ll appreciate the convenience if you give them something like that.
Why use This
Flexible packaging is great for customers that are on the go. Food, personal care items such as toothbrushes and hairbrushes, and even household products do benefit from a packaging that’s easy to open.
You will make a customer’s life so much easier if you give them something that they can open right away. Plus, when done right it keeps the quality and production at the highest levels, making this even better for them.
However, you need to bear in mind that the best way to make this is by being sustainable. A big challenge with flexible packaging is just this.
You’d be surprised at how many brands have these types of packaging, but they’re made with plastics, which end up degrading in landfills.
If you plan to use this type of packaging, try to work with lightweight and plant-based types of materials.
If you can manage this, you’ll make flexible packaging possible, and it will help to make customers even more excited for the items that you’re about to provide for them too.
Food Packaging Tech 