Corrugated cardboard

How to Design New Product Packaging 

Herbert PhamLeave a comment

When you’re looking to sell new products, you have to look at one thing as much as everything else. The product packaging. Product packaging plays a major role in how your package gets received. That’s because it does the following: 

  • Impacts the customer’s experience 
  • Shows your brand’s narrative 
  • Offers better brand credibility 
  • Improves the outreach and the brand awareness 

So yes, this does have to matter, so if you’re going to make new packaging, you need to consider a few things. Here’s what you need to know, and what you must consider with the packaging that you’re putting out! 

The Strategy Matters 

Before you even think about making this look good, you also need to make sure that it advertised the products and protects them. The materials and the packaging costs are a major part of ensuring that your business is strong, and it provides the proper response to customers. 

Packaging considerations do play a large part in the products that go out there which is why the proper packaging strategy is good for the packaging of your products too. You want to make sure that you also ensure that you give them something that wows them. most customers do not come back, so remember to make the packaging good and memorable. 

The Right Kind of Packaging Matters 

Next, you want to make sure that you’ve got the right kind of packaging for the item that you’re developing. Depending on the product type, this can be hard, as you might be limited. The materials are a big,, part, and it’s not just the first part that protects it, but what’s within too. The product packaging that you have directly touching the product also matters too. 

There are multiple layers, and you want to make sure that the product packaging fits the needs that are there. For example, for product packaging that’s directly touching, you may use food wrapping, as this gets rid of the oils, and the like which may be there already. 

It definitely is good for communicating the quality of a product as well, as it’s right there and it can play a major part in how someone chooses the packaging that they do. 

The structural Design Matters 

You also want to factor in the structural design. This basically means that the design is also good for customers, without compromising the way that it looks in form. The costs that are associated with this also are considered when you’re making and distributing a product. 

Structural design needs to be something that’s simple, easy for customers, but also won’t completely destroy your profit margins. Corrugated cardboard and folding carton are some of the bests for reducing those costs, so it’s something to consider for the brand too! 

Make Artwork 

You want to make sure that you have artwork that does leave good impressions for you. Remember, you want to make sure that you give it something that really shows off the brand. For example, breathtaking and valuable artwork that shows off the mission, the values, and the story offers a sentiment that really does communicate that you care about the customers. This is something that should be carefully chosen, as it can drive the customer to buy more of your stuff and motivates people to choose the products. 

They also can lead to better unboxing for a lot of customers too, and you also need to make sure that you benefit the product, the brand, and the customers that are there too, so don’t be afraid to keep this in mind when choosing packaging. 

Questions to Ask Before Designing Packaging 

Herbert PhamLeave a comment

When you’re managing the client briefings, you want to make sure that the correct questions are asked, as this will make it easier to work with.

Brands that are trying to change packaging should have the answers to these before going onto packaging design. 

What are the Primary Product Features 

First and foremost, you want to ask about the primary details of these products. Through gathering information, you get a much bigger, broader view of the chances given, in order to design packaging that highlights the strengths needed. 

What Makes Your Product Unique? 

There are usually simple answers for this, but you want them to dig deep, and you want to find the true uniqueness of what you’re offering, or initially, the most vital feature of stuff. 

You want to understand as well what buyers will see, and the difference in your product against the competition. This answer will help with details that must be communicated within the packaging.

What’s your Product Selling Point 

Depending upon the price of the product that’s there, you can determine the budget, and what’s there. There isn’t a specific rule, but overall, the higher the product cost, the more you’ll be able to invest directly into packaging, in order to increase the perception that customers have of the value. 

For instance, if a client is selling some table salt, then you want to make sure that the budget that’s used for it is usually just a few pennies, as this offers limited materials. 

On the flip side, if the product is a high-end night cream that has anti-aging aspects of this and is priced at a higher level for customers that are a bit more demanding, higher amounts of budget can be further allocated to this. you can add some micro-cut laser decorations, hot stamping, even engraving to improve this. 

Who is your Target Audience 

This is the typical customer that you want. Understanding this will help you with putting out a more exclusive, better product, especially if the product is more aimed at price-conscious people who wish to save money.

You want to select packaging b asked upon each of the characteristics that the audience that’s targeted offer, along with different choices for marketing that are properly related to it. the communication types, sales channels, and even prices also need to be considered. Some packaging may try to adapt to the customers, working with all of these elements so that it hits the target audience. 

Who’s the competitors 

Now that you have all of that information, you want to make sure that you understand the competitors, and how they work with this, especially on the market, and the right ways to differentiate the product of a client’s, in order to make this stand out with the correct packaging. 

For instance, you may see some products with specific colors. Maybe try different, less-used options to get these new customers interested? 

Is it Primary or Secondary? 

Are you looking to create primary or secondary packaging? For primary packaging, this can be really important, especially in the realm of food.  This is because it’s directly in contact with this, and the finishes, along with the materials, must have specific types of regulations. 

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For instance, glue, ink, and cardboard must be food safe. 

You need to make sure that this is properly communicated not just on the packaging, but to customers too, as this will help them realize that you do care about the health of the consumers. 

Consider asking all of these questions before you start designing packaging for your needs.