If you’re someone selling luxury products, you do need to focus on the packaging. A luxury market is different from any old buyer. People are paying premium prices for premium products, so they need to have something worthwhile. 

Here, we’ll go over the elements that come with luxury packaging, and what you need to do, to make your packaging not just outstanding for current customers, but for the future customers that come your way as well. 

The elements 

There are a few elements that come with luxury packaging. 

First, quality materials are the name of the game. You’re not trying to use the cheapest materials or save a buck. You’re reeking money with this type of packaging, so you want to use high-quality materials. Fiberboard and thicker boxes are a good place to start. 

The finishes also may need to be considered. Laminated and matte or glossy finishes help to show to others that you’re a high quality item, and there’s a lot of people that will definitely see the difference. 

Your design elements also need to be on point. Elegant designs, such as minimalistic and simplistic design elements, are commonly seen. Cursive typography is also another, and you might also use elegant fonts too, not just those that are more modernistic and blockier. When it comes to colors, using gold for the details is a big part of it.

You’re not using intricate patterns, because that doesn’t make you look luxurious. Instead, you want to look sophisticated, and possibly use minimal Patterns on the packaging.

Finally, get customizable and personalized.   People like it when they can choose what they’re getting, and when you do this as a luxury brand, it conveys that the customer matters, so they can offer unique types of finishes and elements. 

Overall, you want to have these all on point when designing this.

The Balance of Functionality and Aesthetics 

While you do want to seem wealthy and rich, you also want to make sure that the packaging is strong enough to handle transit. 

Try to make sure that you have the design of the items correct, and also focus on building better packaging protection. For example, a sturdier box with foam inserts might be good for expensive perfumes and packaging, rather than just putting it in a container.   Reduce the void fill but try to use some foam types of packaging that are easy to place the item inside. 

Smart technology also can be used here. You can set it up so that customers can track their luxury items through different channels, building hype and awareness for the time when it reaches the delivery point.   Ensure that the protective ion is in place, while the design isn’t compromised either. 

Get sustainable 

Finally, consider the sustainability that comes with this too. sure you’re a luxury company, but you also want to care about the environment. 

Try to use biodegradable or recyclable materials, while also keeping the packaging nice. There are now eco-friendly foam inserts that you can buy, which is a good way to add that luxury feel while also caring about the environment. 

Balance this and try to make sure you’ve got a bit of both and show to the world that you are environmentally responsible. You’ll see the difference it does make, and it can foster brand loyalty from newer customers. 

Overall, luxury packaging is a great type of packaging for this market. However, bear in mind that the materials might require you to accommodate these types of people. Get the right items and put them together to create the packaging you need.