Not every single brand is going to be out here with some brick and mortar store that customers can go to. Some of them do their entire business online. More and more people are focusing on ecommerce and online shopping, with packaging playing a focal role in translating the ultimate digital experiences to the physical world. 

A lot of virtual brands are focusing on their branding, and packaging for direct to consumer businesses, which means it’s primarily online. Gone is using business as a medium. With the right packaging and various elements, you can as well enhance a person’s experience and really make it as engaging as you can. 

Branding Elements for the Digital World 

One thing that some people are focusing on is the branding elements, and how it conveys to the digital world.

The customer won’t be there to interact with the brand, so you want to make sure that the website and packaging sells you as a brand.

Holograms that show how to use the item, various virtual demonstrations and the like, are good ways for brands to interact with the customers. 

However, it’s beyond that.   you need to create interest for these brands, and give them a reason to choose your shop over others. One example is limited edition packaging.   This type of packaging is one that can be used for a small period of time, and will really get customers nice and excited.

Personalized inserts are another one.   Adding some bit of personalization, or thanking the customer will definitely make a virtual experience all the more memorable in the real world. 

Focusing on Unboxing 

With digital brands, you need to focus on one thing: unboxing. This is where someone literally opens a box and takes your item out of the packaging. Though a small thing to do, it is memorable for a ton of brands, offering the best in terms of digital identity and customer engagement.

Adding various inserts, freebies, and creating an unboxing experience that looks good is so important.   You’ll be amazed at the difference it makes when you’re not just focusing on the undoing of boxes, but instead on the bigger picture of giving customers something to remember. 

Digital storefronts need to remember that they want the item they’re getting online. However, a regular old box isn’t going to cut it. Instead, also look at trying to make your experience truly stand out. 

Bridging the Gap 

With virtual branding and consumer experiences through packaging that’s creative, you’re closing the gap between the two with your digital brand packaging.

For instance, customers are actually connected with brands more than ever before. it isn’t just a corporation that’s selling to people. Many times, they’re average joes, with so many different ways to create memorable experiences. 

You also want the consumer experiences to really shine with creative packaging. Customers will remember unboxing that stands out, and won’t remember when a customer gets something that doesn’t really matter.

So yes, having  good unboxing and digital packaging definitely makes this really work.

Keep in mind though, that you also want to make sure the balance between practical and aesthetics for shipping will be precariously attained.   Many times, people don’t realize the importance of using both.

Make sure that whatever you add to your packaging doesn’t eat away at costs, but also makes the packaging look good. reduce breakages by ensuring that there is enough packaging to help protect the item, without looking so tacky and excessive that it’s a turnoff for customers, and makes them not want to buy from you.