When you’re managing the client briefings, you want to make sure that the correct questions are asked, as this will make it easier to work with.

Brands that are trying to change packaging should have the answers to these before going onto packaging design. 

What are the Primary Product Features 

First and foremost, you want to ask about the primary details of these products. Through gathering information, you get a much bigger, broader view of the chances given, in order to design packaging that highlights the strengths needed. 

What Makes Your Product Unique? 

There are usually simple answers for this, but you want them to dig deep, and you want to find the true uniqueness of what you’re offering, or initially, the most vital feature of stuff. 

You want to understand as well what buyers will see, and the difference in your product against the competition. This answer will help with details that must be communicated within the packaging.

What’s your Product Selling Point 

Depending upon the price of the product that’s there, you can determine the budget, and what’s there. There isn’t a specific rule, but overall, the higher the product cost, the more you’ll be able to invest directly into packaging, in order to increase the perception that customers have of the value. 

For instance, if a client is selling some table salt, then you want to make sure that the budget that’s used for it is usually just a few pennies, as this offers limited materials. 

On the flip side, if the product is a high-end night cream that has anti-aging aspects of this and is priced at a higher level for customers that are a bit more demanding, higher amounts of budget can be further allocated to this. you can add some micro-cut laser decorations, hot stamping, even engraving to improve this. 

Who is your Target Audience 

This is the typical customer that you want. Understanding this will help you with putting out a more exclusive, better product, especially if the product is more aimed at price-conscious people who wish to save money.

You want to select packaging b asked upon each of the characteristics that the audience that’s targeted offer, along with different choices for marketing that are properly related to it. the communication types, sales channels, and even prices also need to be considered. Some packaging may try to adapt to the customers, working with all of these elements so that it hits the target audience. 

Who’s the competitors 

Now that you have all of that information, you want to make sure that you understand the competitors, and how they work with this, especially on the market, and the right ways to differentiate the product of a client’s, in order to make this stand out with the correct packaging. 

For instance, you may see some products with specific colors. Maybe try different, less-used options to get these new customers interested? 

Is it Primary or Secondary? 

Are you looking to create primary or secondary packaging? For primary packaging, this can be really important, especially in the realm of food.  This is because it’s directly in contact with this, and the finishes, along with the materials, must have specific types of regulations. 

For instance, glue, ink, and cardboard must be food safe. 

You need to make sure that this is properly communicated not just on the packaging, but to customers too, as this will help them realize that you do care about the health of the consumers. 

Consider asking all of these questions before you start designing packaging for your needs.