It’s logical that some retailers such as amazon will use protective packaging. They can afford it and are giants. But what about smaller side businesses and companies? What about if you sell items on small business storefronts like Shopify and Etsy.  Do you need to use the same protective packaging?

The answer is yes.  No matter what size you are as a company, you need to protect the packaging. Protective types of packaging are good for businesses that are able to ship out these products for a few reasons.

We’ll go over these here, and we’ll tell you how you can start making a better impression with the right protective packaging today. 

First Impressions matter. 

First impressions are something that a lot of people struggle with, especially as a store.  You don’t get a chance to meet these guys, which is why your package branding is absolutely vital.  

Protective packaging is important for this type of retailer, as it’s used for making the best first impression that you can. Without the right high quality packaging, then customers are going to competitors instead and not using you when they need to buy something.

Online stores don’t have displays that’ll get people interested. You need to communicate with the right packaging, and protective packaging allows you to do that. Custom foam inserts, bubble sheets, and the like are all different ways to express the branding, but you do need to make sure that you have it. 

Protecting the reputation 

The reviews online will either make your business soar or will drive customers away.

Customers do read the reviews that are posted about businesses prior to making purchases, so it does matter.  If you’re an owner of a business, you should always check out the reviews and what people are saying about you.  If there are comments about damage during shipping, that is something that you need to mention right away.

They are also more motivated when they’re super happy, or really upset with the way this went.  This is because they want to let people know that there is a problem. Reviews take time, and it will definitely be a bad thing if there are negative reviews all over. 

You should also get ready for damage control if you notice far more bad reviews than good reviews on the product. 

Shipping Damage Avoidance

You also want to make sure that you’ve got protective packaging because you want to avoid damage from shipping.

Think about it, people wait a while for the package to show up. They don’t want their items to be totally trashed, right?  Damage from shipping will also make your products look bad, like they’re inferior in quality. 

It also communicates that you don’t really care about the state of the item, and even if it arrives intact.  This stops a lot of shoppers from buying from your company once again. This also increases returns, and refunds too, which are all problems across the board if there are packaging problems.

Remember, protective packaging, especially the right type of packaging, will inevitably save you some money in the long haul.  For a lot of packaging suppliers, they offer a whole bunch of shipping supplies for you to choose from. You’ll be able to mitigate the damage associated with this, and in turn, boost your shipping capabilities and ability to really bring a good product to others.

Care about the protection through protective packaging, and you’ll see the difference this makes for you.  Start doing this today, and you’ll have better success in the long haul.